While entertaining, our increasing reliance on our digital devices has led a slew of unforeseen consequences. Sleep deprivation is one of the consequences disproportionately effecting young people today. The Unplug Initiative encourages young people to turn off their phones before bed so that they can get a good night's sleep. After all, missing out on last night's social media antics is better than being the subject of tomorrow morning's social media reticule.
Co-Art Director: Steven Graziano
Copywriter: Jeff Johnson